Zacapa Reserva Limitada 2019 Branding and Design | Product Design Mood
Zacapa Reserva Limitada 2019 Branding and Design by Laurent Hainaut

Zacapa Reserva Limitada 2019 Branding and Design

Golden A' Design Award Winner 2020

premium spirits packaging, limited edition design, luxury branding, aged rum presentation, amber liquid, mahogany tones, burnt sienna, warm metallic gold, champagne accents, pearl gray, charcoal gradient, atmospheric photography, cylindrical tube packaging, woven petate texture, natural fiber craftsmanship, calligraphic typography, embossed decorative elements, gilded linear motifs, flowing organic curves, bilateral composition, three-quarter lighting, soft shadow modeling, specular highlights, shallow depth of field, smoke atmosphere effects, matte and glossy surface contrast, refined material palette, heritage craft references, contemporary elegance, collectible presentation, solera aging process, celebratory occasion, connoisseur appeal, sophisticated minimalism, warm-cool temperature contrast, vertical format harmony, product photography excellence, tactile surface variation, luminous transparency, ceremonial reverence

Zacapa Reserva Limitada 2019 is a limited edition packaging design for an aged rum. The brown label with gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, a woven straw band made in special colors for this edition by local Guatemalan craftswomen, wraps around the bottle. The canister design blends washes of colors and textures inspired by the Guatemalan landscape. On the canister, the petate band and the signature band with tasting notes are presented in gold hues.